What does Backendz do?

Backendz is a custom software development and AI engineering company. We build bespoke business applications, artificial intelligence systems, integrations and data platforms, and we support them in production after launch.

How much does bespoke software development cost?

Most focused operational systems fall between £15,000 and £50,000. Larger multi-module platforms with integrations start around £50,000. A two-week discovery sprint, which produces a costed build plan, is a fixed fee in the low thousands. We publish this because vague pricing wastes everybody's time.

How long does it take?

A focused system typically takes six to twelve weeks from kick-off to production. Larger platforms run three to six months. We deliver in stages so working software is in your hands well before final delivery.

Who owns the code and the intellectual property?

You do. Source code, data and intellectual property transfer to you, and this is stated in the contract from the outset.

Do you build AI agents, or is it a wrapper?

We build agent and multi-agent systems with tool use, defined human approval checkpoints and full audit logging, designed so that an incorrect action is detected and recoverable rather than silent. Most of our AI work is integration with existing ERP, CRM and document systems, not replacement.

Are you a UK company?

Backendz is UK-registered and contracts under English law. Our engineering team is based in Pakistan, which is how we deliver enterprise-standard work at a competitive rate. We state this openly because it is relevant to procurement.

Can you take over software built by someone else?

Yes. We carry out code audits and architecture reviews before agreeing to inherit a system, so that both sides understand its condition before any commitment is made.

All case studies

Pamacrafts

An online store for hand-painted ceramics

Retail / Handmade ceramics
WordPress
WooCommerce
PHP
MySQL
Elementor
WhatsApp

The project

Pamacrafts sells hand-painted ceramics from London: bowls, plates, serving dishes and spoon rests, painted piece by piece in traditional floral and mosaic designs. Its pieces are made to be used, shared and gifted.

We designed and built the brand's online store on WordPress and WooCommerce. The site puts the photography first, organises 39 pieces into clear collections, and makes pricing and delivery plain on every product.

The challenge

Each Pamacrafts piece is unique and the patterns are detailed, so the products only sell if customers can see them properly. Shoppers also want to know the size, the final price and the delivery time before they commit.

The brand needed a store that felt as crafted as the ceramics, let people browse by type of piece, and gave them a quick way to ask a question before they bought.

The solution

We built a WooCommerce store with an image-led home page that leads with the brand's own table-setting photography, new arrivals and trending collections. Products are grouped into bowls, plates, serving dishes, spoon rests and best sellers, with sorting and grid or list views in the shop.

Every product page shows a large gallery and a clear price box: piece price, delivery cost and time, total and size. A WhatsApp button sits on each product, alongside wishlist, compare and share, and a newsletter offers 10% off to bring shoppers back.

What it does

Image-led home page with collections
Shop with sorting and grid or list views
Collections: bowls plates serving dishes
Large product galleries
Price box with delivery and total
WhatsApp button on every product
Wishlist compare and share
Sale and best seller badges
Newsletter with 10% off
Mobile-friendly layout

How we built it

Discovery: How customers buy handmade ceramics, and what they need to see before they order.
Design: A clean, photo-first look in the brand's cobalt blue so the pieces stand out.
Build: WooCommerce store with collections, product galleries and clear pricing.
Launch: Products loaded, mobile checks done and handover so the team can add new pieces.