What does Backendz do?

Backendz is a custom software development and AI engineering company. We build bespoke business applications, artificial intelligence systems, integrations and data platforms, and we support them in production after launch.

How much does bespoke software development cost?

Most focused operational systems fall between £15,000 and £50,000. Larger multi-module platforms with integrations start around £50,000. A two-week discovery sprint, which produces a costed build plan, is a fixed fee in the low thousands. We publish this because vague pricing wastes everybody's time.

How long does it take?

A focused system typically takes six to twelve weeks from kick-off to production. Larger platforms run three to six months. We deliver in stages so working software is in your hands well before final delivery.

Who owns the code and the intellectual property?

You do. Source code, data and intellectual property transfer to you, and this is stated in the contract from the outset.

Do you build AI agents, or is it a wrapper?

We build agent and multi-agent systems with tool use, defined human approval checkpoints and full audit logging, designed so that an incorrect action is detected and recoverable rather than silent. Most of our AI work is integration with existing ERP, CRM and document systems, not replacement.

Are you a UK company?

Backendz is UK-registered and contracts under English law. Our engineering team is based in Pakistan, which is how we deliver enterprise-standard work at a competitive rate. We state this openly because it is relevant to procurement.

Can you take over software built by someone else?

Yes. We carry out code audits and architecture reviews before agreeing to inherit a system, so that both sides understand its condition before any commitment is made.

All case studies

Venus Aesthetics

A clinic CRM for an aesthetics group

Healthcare / Aesthetic clinics
React
Tailwind CSS
shadcn/ui

The project

Venus Aesthetics runs laser, facial, skin, hair and injectable treatments across several branches in Pakistan. Its catalogue holds more than 130 treatments across 12 categories, sold as single sessions, multi-session packages and corporate deals.

We designed and built a custom CRM for the clinic. Front desk, doctors, therapists and managers now work in one system: bookings by treatment slot, checkout at the POS, client records, leads, stock, branch cash and staff incentives.

The challenge

The clinic was running bookings, payments and packages in separate tools and spreadsheets. Treatment slots and machines were double-booked, package sessions were tracked by hand, and nobody could see a client's full history at the front desk.

It needed one system that matched how a clinic actually works: treatments tied to slots, machines and doctors, packages used session by session, loyalty and vouchers at checkout, consumables tracked per branch, and incentives worked out from what each person delivered.

The solution

We built a web CRM around the clinic's day. The calendar books treatments in 15-minute slots, with each treatment colour-coded by type. The POS sells services, packages and products in one sale, applies member discounts, loyalty points and vouchers, and takes split payments by card, cash, bank transfer or client account.

Behind that sit client profiles with notes and consent forms, a leads pipeline by channel, invoices and an invoice builder, a form builder, product and consumable stock across warehouses and branches, branch cash and expenses, and incentive and KPI settings for staff. The dashboard shows appointments, sales, leads and slot use live across branches.

What it does

POS for services packages and products
Split payments: card cash bank account
Multi-session packages tracked per visit
Loyalty points and vouchers
Client profiles with notes and consent forms
Leads pipeline by channel
Product and consumable stock by branch
Staff incentives and KPIs
Multi-branch dashboard and analytics
Calendar in 15-minute treatment slots

How we built it

Discovery: Sat with front desk, doctors and managers to map a client visit from booking to payment.
Design: Designed the calendar, POS and client screens around the clinic's treatment slots, services and packages.
Build: Built the CRM in stages: calendar and POS first, then stock, incentives and analytics.
Rollout: Loaded the full treatment catalogue, trained staff branch by branch and kept iterating with the team.