Designed by people who ship
Our designers sit with the engineers building it. Constraints arrive during design rather than as a list of rejections two weeks later.
Design that survives contact with the build
Research, interface design, prototypes and design systems — produced by people who have shipped the software on the other side. Beautiful work that cannot be built on time is not a deliverable, it is a slide.
Or see how we engage first — four shapes, no sales call required.
- User research
- Service blueprints
- Information architecture
- Wireframes
- UI design
- Interactive prototypes
- Design systems
- Component libraries
- Accessibility
- Design tokens
- Usability testing
- Figma
- Motion & micro-interaction
- Content design
- Responsive & mobile
- Handover specs
We remove the gap between the mockup and the product
No more designs engineering quietly redraws while building
Forget files with fourteen versions of the same button
Stop shipping screens nobody watched a user attempt
Skip the rebrand that never reaches the actual product
Done with interfaces designed for a demo, not a shift
Say bye to handover that is a link and a good-luck message
5
users is usually enough to find most usability problemsNielsen Norman Group
WCAG 2.2 AA
the baseline we design to unless told otherwiseour standard
1
component library, not one per screenour rule
Why choose Backendz for Product & design?
We watch real users
Including the ones who are tired, interrupted and on their feet. A handful of sessions finds most of what is wrong, and finds it before it is expensive.
Systems, not screens
Tokens, components and states, so the twentieth screen costs a fraction of the first and stays consistent when someone else draws it.
Accessible by default
Contrast, focus, keyboard paths and screen-reader order are designed in. Retro-fitting accessibility costs several times what building it in does.
We build Product & design
Four ways this usually starts
Most enquiries land in one of these. If yours does not, say so on the call — we would rather shape the engagement than sell you the nearest shape we have.
You need to know what to build
Research and definition ending in something concrete enough to estimate, before any budget goes into code.
- Interviews with real users and stakeholders
- Current-state service blueprint
- Prioritised opportunity list
- Clickable prototype of the proposed flow
Best for: New products and major rebuilds, before committing budget.
You have a product that is hard to use
A focused redesign of the journeys that hurt, measured against what they cost today.
- Usability testing on the current product
- Prioritised issue list with severity
- Redesigned flows and screens
- Retest against the same tasks
Best for: Working software with adoption or support problems.
Your product looks like five products
A design system that pulls it back together and stops it drifting apart again.
- Audit of existing patterns and variants
- Tokens for colour, type, spacing and motion
- Component library in Figma and in code
- Usage guidelines and contribution rules
Best for: Products built by several teams over several years.
You need design alongside delivery
A designer embedded with the build team, working a sprint ahead, so design and engineering never drift apart.
- Continuous design at your cadence
- Specs and states delivered with each story
- Design QA on what actually shipped
- Library maintained as the product grows
Best for: Teams shipping continuously without a designer.
Ideas that became systems in production
Every card is a build we shipped and still support. Open one for the decisions behind it.
We serve the best in the industry
All of it, written down
What falls inside this service. Nothing here is an upsell discovered later.
Understanding
- User and stakeholder interviews
- Contextual observation on site
- Service blueprints and journey maps
- Competitive and heuristic review
- Analytics review of current behaviour
- Usability testing, moderated or not
Designing
- Information architecture
- Wireframes and flows
- High-fidelity interface design
- Interactive prototypes
- Motion and micro-interaction
- Content and microcopy
Systematising
- Design tokens
- Component library in Figma
- Coded components in React
- Accessibility annotations
- Responsive rules and breakpoints
- Contribution and governance guidelines
Tools
- Figma and FigJam
- Storybook
- Maze and UserTesting
- Tailwind and CSS custom properties
- React component delivery
- Axe and manual accessibility auditing
How it works?
The sequence matters more than the label. Skipping the first one is how projects in this area go wrong.
Interviews and observation with the people who will use it. We are looking for the workaround they no longer notice themselves doing.
From the people who use it daily
Operations directors, CTOs and plant managers — the ones still using the system a year after the invoice cleared.
Freight operator · 14 depotsFreight operator · 14 depotsWe wanted answers our team could check against the original document. Having the relevant clause beside the response makes the assistant useful when reviewing policies and contracts.
Our rental journey had to work for both vehicle owners and travellers. Backendz brought listings, availability and bookings together into a platform that feels straightforward to use.
A single headcount does not tell us where congestion is developing. The zone-based view gives our team a clearer picture of how people are moving and where attention may be needed.
Tender preparation involves gathering evidence and getting the right people to review each section. Backendz brought those steps into one workspace, with drafts our team can check and approve.
Our estimating process needed to reflect how we actually price work. Backendz took time to understand the inputs and rules, then built a quoting journey our team could review and refine.
The team took time to understand how our staff work between appointments. The resulting system brings scheduling and client information together without making the day more complicated.
We could review working features throughout the build and give specific feedback. That made it easier to keep the product focused on the people using it.
Our field team needed access to job details away from the office. The mobile workflow keeps the relevant information close at hand and gives the office a clearer view of progress.
We wanted a client portal that reflected how we deliver our services. Backendz brought documents, requests and progress updates into a straightforward experience for clients and staff.
Our teams were entering the same information into several tools. Backendz mapped the process with us and built a more connected workflow with clear review points.
We needed scheduling, availability and shift changes in one place. Backendz shaped the system around the way our operations team works and stayed involved after launch to help us refine it.
Ask for references and we will put you on a call with the team that runs the system — not a case study PDF.
References available on request
We wanted a practical way to review PPE and safety-zone events using our existing cameras. The team focused on the situations our site managers need to investigate and made the footage easier to review.
The priority was a counting workflow our warehouse team could use during a normal shift. Backendz connected image-based counts with the records we already use and made discrepancies easier to review.
Our information was spread across several operational systems. Backendz designed a clearer way to ask questions, inspect the supporting evidence and keep approval with our team before an action is taken.
The reconciliation workflow gives our finance team one place to review mismatches and supporting records. We can trace an exception back to its source and decide what needs attention.
We had outgrown the spreadsheets that held our pricing rules. Backendz helped turn that knowledge into a quoting tool we can maintain and explain to new colleagues.
Connecting our sales and inventory systems was the priority. The integration gives our team a clearer view of updates and a practical way to investigate records that need review.
The cloud work started with understanding our existing systems and dependencies. The team documented the setup and gave us a clearer basis for monitoring and ongoing maintenance.
The engineers worked alongside our team and explained their decisions clearly. Code reviews and practical documentation helped us stay involved throughout delivery.
Why Backendz
5 yrs
In production
Ops CopilotTender Response DrafterPolicy & Contract AssistantPallet CountingConstruction Site PPE & Safety MonitoringCrowd Density MonitoringDigital Security PlannerVirtual EstimatorJoblogyPamacraftsRollBnBVenus AestheticsShiftTrackerFreight DispatchInvoice Reconciliation AIChilled TraceabilitySteel Quoting EngineFactory Floor AppFleet Driver App
We quote fixed and we hold it
2
Platforms run in-house
User researchService blueprintsInformation architectureWireframesUI designInteractive prototypesDesign systemsComponent libraries
Cloud Strategy & ArchitectureCloud MigrationCustom ERP DevelopmentInfrastructure ModernisationCloud EngineeringERP ImplementationCloudOpsERP IntegrationDevOpsSupport & Managed Cloud ServicesERP Customisation & ModulesCloud Cost OptimisationERP Data MigrationCloud Security & ComplianceAI & Edge InfrastructureERP Support & OptimisationSaaS Stack AuditCustom CRM DevelopmentCustom HR & Workforce ManagementCustom Job & Field Service ManagementCustom Client Portals & BookingSaaS Data Migration & ExitAI Proof of Concept & MVP
AccessibilityDesign tokensUsability testingFigmaMotion & micro-interactionContent designResponsive & mobileHandover specs
AI Agent DevelopmentCustom AI Assistants & ChatbotsGenerative AIAI Workflow AutomationNatural language processingCustom Software DevelopmentComputer Vision DevelopmentWeb App DevelopmentMobile App DevelopmentAI Video Analytics for CCTVProduct DevelopmentMVP DevelopmentUX/UI DesignApplication ModernisationSoftware Testing & QAMachine Learning & Predictive AnalyticsERP & operationsAI Product DevelopmentData & cloudProduct & designAutomation & integrationsSupport & operations
45
Services, one team
Senior engineers, not account managers
24/7 production support and monitoring
Still running on workarounds?
FAQ
The things people ask before they commit.
Still have questions?
Ask it on the call. We would rather answer an awkward question early than discover it in month three.
Book a callDo you only design things you build?
No. We take design-only engagements and hand over to your engineers or another supplier. We do insist on specifying states, edge cases and responsive rules properly, because a handover that is just a Figma link reliably produces a product that does not match the design.
How much research is enough?
Less than most people fear. Five or six well-chosen sessions surface the majority of usability problems. The bigger risk is research that never changes a decision, so we agree up front what we would do differently depending on what we find.
Can you work with our brand guidelines?
Yes. Most brand guidelines cover print and marketing and say little about product — states, density, data tables, error handling. We extend them into a product system rather than inventing a second visual language.
What does a design system actually include?
Tokens for colour, type, spacing, radius and motion; a component library with every state drawn; usage guidelines; and the coded counterpart so design and code cannot drift. Without the coded half it is a picture of a design system.
Do you handle accessibility?
We design to WCAG 2.2 AA by default — contrast, focus order, keyboard paths, target sizes and screen-reader semantics — and annotate them for the build. We will also audit an existing product and give you a prioritised remediation list.
How do you work with our engineers?
In their rhythm, a sprint ahead, in the same tools. Designers attend the same standups, answer questions during the build, and review what shipped against what was specified.