Built around your customer journey
From first enquiry to renewal, including the steps generic CRMs ignore.
Backendz builds bespoke CRM systems around your sales process, your customers and the rest of your operations, replacing the off-the-shelf CRM and the add-ons bolted onto it. No per-seat fees, no fields you never use.
Or see how we engage first — four shapes, no sales call required.
No more paying per seat for a CRM half the team avoids
Stop forcing your process into pipelines designed for software sales
Forget add-ons for quoting, contracts and support that never quite connect
Done with customer details split between the CRM, the inbox and the accounts
Skip customisations that need a certified consultant at day rates
Say bye to reports exported to Excel to be any use
From first enquiry to renewal, including the steps generic CRMs ignore.
Your CRM links to jobs, stock, invoicing and service, so sales sees what operations sees.
No per-seat pricing; add users as you grow.
Email drafting, call summaries and next-step suggestions can be built in.

Most enquiries land in one of these. If yours does not, say so on the call — we would rather shape the engagement than sell you the nearest shape we have.
Best for: Teams paying for a CRM that doesn't fit
Best for: Small businesses outgrowing spreadsheets
Best for: Facilities, security, construction and B2B services
Best for: Businesses with ongoing service contracts
Every card is a build we shipped and still support. Open one for the decisions behind it.
What falls inside this service. Nothing here is an upsell discovered later.
The sequence matters more than the label. Skipping the first one is how projects in this area go wrong.
We trace how a customer moves from enquiry to sale to renewal, and who does what.




Operations directors, CTOs and plant managers — the ones still using the system a year after the invoice cleared.
Freight operator · 14 depots
Freight operator · 14 depotsWe wanted answers our team could check against the original document. Having the relevant clause beside the response makes the assistant useful when reviewing policies and contracts.
Our rental journey had to work for both vehicle owners and travellers. Backendz brought listings, availability and bookings together into a platform that feels straightforward to use.
A single headcount does not tell us where congestion is developing. The zone-based view gives our team a clearer picture of how people are moving and where attention may be needed.
Tender preparation involves gathering evidence and getting the right people to review each section. Backendz brought those steps into one workspace, with drafts our team can check and approve.
Our estimating process needed to reflect how we actually price work. Backendz took time to understand the inputs and rules, then built a quoting journey our team could review and refine.
The team took time to understand how our staff work between appointments. The resulting system brings scheduling and client information together without making the day more complicated.
We could review working features throughout the build and give specific feedback. That made it easier to keep the product focused on the people using it.
Our field team needed access to job details away from the office. The mobile workflow keeps the relevant information close at hand and gives the office a clearer view of progress.
We wanted a client portal that reflected how we deliver our services. Backendz brought documents, requests and progress updates into a straightforward experience for clients and staff.
Our teams were entering the same information into several tools. Backendz mapped the process with us and built a more connected workflow with clear review points.
We needed scheduling, availability and shift changes in one place. Backendz shaped the system around the way our operations team works and stayed involved after launch to help us refine it.
Ask for references and we will put you on a call with the team that runs the system — not a case study PDF.
References available on request
We wanted a practical way to review PPE and safety-zone events using our existing cameras. The team focused on the situations our site managers need to investigate and made the footage easier to review.
The priority was a counting workflow our warehouse team could use during a normal shift. Backendz connected image-based counts with the records we already use and made discrepancies easier to review.
Our information was spread across several operational systems. Backendz designed a clearer way to ask questions, inspect the supporting evidence and keep approval with our team before an action is taken.
The reconciliation workflow gives our finance team one place to review mismatches and supporting records. We can trace an exception back to its source and decide what needs attention.
We had outgrown the spreadsheets that held our pricing rules. Backendz helped turn that knowledge into a quoting tool we can maintain and explain to new colleagues.
Connecting our sales and inventory systems was the priority. The integration gives our team a clearer view of updates and a practical way to investigate records that need review.
The cloud work started with understanding our existing systems and dependencies. The team documented the setup and gave us a clearer basis for monitoring and ongoing maintenance.
The engineers worked alongside our team and explained their decisions clearly. Code reviews and practical documentation helped us stay involved throughout delivery.
5 yrs
In production
We quote fixed and we hold it

2
Platforms run in-house
45
Services, one team

Senior engineers, not account managers

24/7 production support and monitoring
The things people ask before they commit.
Ask it on the call. We would rather answer an awkward question early than discover it in month three.
Book a callA custom CRM (customer relationship management) system is software built for one business to manage contacts, leads, sales, quotes and customer service around its own process. Unlike off-the-shelf CRM, it includes only what the business needs and connects directly to its other systems.
For businesses with standard sales processes, off-the-shelf CRMs work well. A custom CRM is better when your process is specialised, when you're paying for many seats and add-ons, or when the CRM needs to connect deeply with operations.
Cost depends on features, integrations and users. Because there are no per-seat fees, a custom CRM often costs less over three years than a mid-tier subscription for a growing team.
A focused custom CRM typically takes 8 to 12 weeks to first release, including migrating your existing data.
Yes. We export contacts, companies, deals, notes and activity history from your current CRM and map them into the new system, then reconcile the results with you.
Yes. Custom CRMs can include AI that drafts emails, summarises calls and meetings, scores leads or suggests next steps, using your own customer data.