We build our own
We design, build and run products of our own, like ShiftTracker, so we know the trade-offs of running software in production from the inside.
Backendz takes founders and software companies from AI idea to launched, scalable product: strategy, design, web and mobile engineering, and the AI underneath it. Built by a team that runs its own AI products.
Or see how we engage first — four shapes, no sales call required.
No more demos that impress investors but break with real users
Stop hiring five specialists to get one product out the door
Forget AI bills that grow faster than your revenue
Done with MVPs that need rebuilding before they can scale
Skip guessing whether users trust what the AI produces
Say bye to agencies that disappear the week after launch
We design, build and run products of our own, like ShiftTracker, so we know the trade-offs of running software in production from the inside.
Product thinking, UX, web and mobile engineering, AI and DevOps, without stitching together freelancers.
Multi-tenant architecture, billing and admin from the first version, not a rebuild later.
We track AI cost per user from day one, so growth doesn't eat your profit.

Most enquiries land in one of these. If yours does not, say so on the call — we would rather shape the engagement than sell you the nearest shape we have.
Best for: Founders before or around a first raise
Best for: Funded founders and new product lines
Best for: SaaS companies adding AI as a core feature
Best for: Products past MVP that need to keep shipping
Every card is a build we shipped and still support. Open one for the decisions behind it.
What falls inside this service. Nothing here is an upsell discovered later.
The sequence matters more than the label. Skipping the first one is how projects in this area go wrong.
We define the users, the core AI job and what must be true for the product to succeed.




Operations directors, CTOs and plant managers — the ones still using the system a year after the invoice cleared.
Freight operator · 14 depots
Freight operator · 14 depotsWe wanted answers our team could check against the original document. Having the relevant clause beside the response makes the assistant useful when reviewing policies and contracts.
Our rental journey had to work for both vehicle owners and travellers. Backendz brought listings, availability and bookings together into a platform that feels straightforward to use.
A single headcount does not tell us where congestion is developing. The zone-based view gives our team a clearer picture of how people are moving and where attention may be needed.
Tender preparation involves gathering evidence and getting the right people to review each section. Backendz brought those steps into one workspace, with drafts our team can check and approve.
Our estimating process needed to reflect how we actually price work. Backendz took time to understand the inputs and rules, then built a quoting journey our team could review and refine.
Thomas MitchellManaging Director at Ridgewell Roofing & CladdingThe team took time to understand how our staff work between appointments. The resulting system brings scheduling and client information together without making the day more complicated.
We could review working features throughout the build and give specific feedback. That made it easier to keep the product focused on the people using it.
Our field team needed access to job details away from the office. The mobile workflow keeps the relevant information close at hand and gives the office a clearer view of progress.
We wanted a client portal that reflected how we deliver our services. Backendz brought documents, requests and progress updates into a straightforward experience for clients and staff.
Our teams were entering the same information into several tools. Backendz mapped the process with us and built a more connected workflow with clear review points.
We needed scheduling, availability and shift changes in one place. Backendz shaped the system around the way our operations team works and stayed involved after launch to help us refine it.
Ask for references and we will put you on a call with the team that runs the system — not a case study PDF.
References available on request
We wanted a practical way to review PPE and safety-zone events using our existing cameras. The team focused on the situations our site managers need to investigate and made the footage easier to review.
The priority was a counting workflow our warehouse team could use during a normal shift. Backendz connected image-based counts with the records we already use and made discrepancies easier to review.
Our information was spread across several operational systems. Backendz designed a clearer way to ask questions, inspect the supporting evidence and keep approval with our team before an action is taken.
The reconciliation workflow gives our finance team one place to review mismatches and supporting records. We can trace an exception back to its source and decide what needs attention.
We had outgrown the spreadsheets that held our pricing rules. Backendz helped turn that knowledge into a quoting tool we can maintain and explain to new colleagues.
Connecting our sales and inventory systems was the priority. The integration gives our team a clearer view of updates and a practical way to investigate records that need review.
The cloud work started with understanding our existing systems and dependencies. The team documented the setup and gave us a clearer basis for monitoring and ongoing maintenance.
The engineers worked alongside our team and explained their decisions clearly. Code reviews and practical documentation helped us stay involved throughout delivery.
5 yrs
In production
We quote fixed and we hold it

2
Platforms run in-house
45
Services, one team

Senior engineers, not account managers

24/7 production support and monitoring
The things people ask before they commit.
Ask it on the call. We would rather answer an awkward question early than discover it in month three.
Book a callAI product development is designing and building software where AI is the core of what the product does, not an add-on feature. It covers the AI itself plus everything around it: user experience, accounts, billing, security, cost control and the infrastructure to scale.
Cost depends on scope, platforms and how complex the AI is. A focused AI MVP costs far less than a full platform, and validating the AI core first reduces the risk of overspending. Backendz gives a fixed-scope estimate after product discovery.
Most AI MVPs take 8 to 16 weeks from discovery to launch, depending on scope, integrations and whether web and mobile are both needed. Testing the AI core early keeps the timeline predictable.
You do. On client product builds, Backendz transfers ownership of the code and product IP to the client under the contract.
Yes. Backendz works as the founder's technical partner, covering product scoping, design, engineering, AI and hosting, and explains technical decisions in plain language so the founder stays in control.
We choose the right model for each task, reuse results where possible, set usage limits and monitor cost per user. This keeps AI costs predictable and protects margins as the product grows.