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AI product development, from idea to paying users

Backendz takes founders and software companies from AI idea to launched, scalable product: strategy, design, web and mobile engineering, and the AI underneath it. Built by a team that runs its own AI products.

Or see how we engage first — four shapes, no sales call required.

  • AI SaaS platforms
  • AI mobile apps
  • Generative AI products
  • AI-native workflows
  • Multi-tenant architecture
  • Subscriptions & billing
  • User management
  • Admin panels
  • Usage limits
  • AI cost control
  • Product analytics
  • UX design
  • Prototyping
  • MVP builds
  • Scaling & DevOps
  • Post-launch support

Why build ai product development with us?

We build our own

We design, build and run products of our own, like ShiftTracker, so we know the trade-offs of running software in production from the inside.

One full product team

Product thinking, UX, web and mobile engineering, AI and DevOps, without stitching together freelancers.

Built to scale and to sell

Multi-tenant architecture, billing and admin from the first version, not a rebuild later.

Margins designed in

We track AI cost per user from day one, so growth doesn't eat your profit.

We buildAI Product Development

How we engage

Four ways this usually starts

Most enquiries land in one of these. If yours does not, say so on the call — we would rather shape the engagement than sell you the nearest shape we have.

Most teams start here

You have an idea and need it real

  • Product discovery and a clickable prototype
  • The AI core tested on real examples
  • A scoped, fixed-price MVP plan

Best for: Founders before or around a first raise

You're ready to build the MVP

  • Web and/or mobile MVP with accounts and billing
  • Launch to first users with analytics in place
  • Weekly releases while you learn

Best for: Funded founders and new product lines

Your product needs AI at its core

  • AI features designed into an existing SaaS product
  • Per-customer data separation and usage limits
  • Cost and quality monitoring in production

Best for: SaaS companies adding AI as a core feature

You need a long-term product team

  • A dedicated team that grows with the product
  • Roadmap, releases and AI optimisation
  • Production support and monitoring

Best for: Products past MVP that need to keep shipping

Case studies

Ideas that became systems in production

Every card is a build we shipped and still support. Open one for the decisions behind it.

We serve the best in the industry

Scope

All of it, written down

What falls inside this service. Nothing here is an upsell discovered later.

What we build

  • AI SaaS platforms
  • iOS and Android apps
  • Web apps
  • Generative AI features
  • AI agents and assistants
  • Computer vision features

Product foundations

  • Accounts and roles
  • Subscriptions and billing
  • Multi-tenancy
  • Admin panels
  • Analytics
  • Notifications

Keeping it honest

  • AI quality evaluation
  • Cost per user tracking
  • Usage limits
  • Security reviews
  • Uptime monitoring

Stack

  • React
  • Vite
  • TypeScript
  • Tailwind
  • .NET 8
  • PostgreSQL
  • SQL Server
  • iOS and Android
  • Claude and OpenAI models
  • Stripe
  • Cloudflare
  • Azure App Service
  • Docker
  • Azure DevOps
  • GitHub Actions

How it works

The sequence matters more than the label. Skipping the first one is how projects in this area go wrong.

  1. We define the users, the core AI job and what must be true for the product to succeed.

Planning session with notes on the wall
Testimonials

The people who have to live with what we build

Operations directors, CTOs and plant managers — the ones still using the system a year after the invoice cleared.

5.0
Operations manager holding a tablet in a bright logistics officeFreight operator · 14 depots
We wanted answers our team could check against the original document. Having the relevant clause beside the response makes the assistant useful when reviewing policies and contracts.
Emma CollinsHead of Business Operations at Clearbrook Advisory
We needed scheduling, availability and shift changes in one place. Backendz shaped the system around the way our operations team works and stayed involved after launch to help us refine it.
James CarterOperations Director at Northbridge Facilities
Our rental journey had to work for both vehicle owners and travellers. Backendz brought listings, availability and bookings together into a platform that feels straightforward to use.
Sophie BennettCo-founder at Roamway Rentals

Ask for references and we will put you on a call with the team that runs the system — not a case study PDF.

References available on request

We wanted a practical way to review PPE and safety-zone events using our existing cameras. The team focused on the situations our site managers need to investigate and made the footage easier to review.
Daniel BrooksSite Operations Manager at Oakmere Construction
A single headcount does not tell us where congestion is developing. The zone-based view gives our team a clearer picture of how people are moving and where attention may be needed.
Olivia ReedVenue Operations Director at Cedarhall Events
The priority was a counting workflow our warehouse team could use during a normal shift. Backendz connected image-based counts with the records we already use and made discrepancies easier to review.
Michael TurnerWarehouse Manager at Harbourline Logistics
Tender preparation involves gathering evidence and getting the right people to review each section. Backendz brought those steps into one workspace, with drafts our team can check and approve.
William ParkerBid Manager at Westhaven Technical Services
Our information was spread across several operational systems. Backendz designed a clearer way to ask questions, inspect the supporting evidence and keep approval with our team before an action is taken.
Charlotte HayesChief Operating Officer at Elmbridge Services Group
Our estimating process needed to reflect how we actually price work. Backendz took time to understand the inputs and rules, then built a quoting journey our team could review and refine.
Thomas MitchellManaging Director at Ridgewell Roofing & Cladding
The reconciliation workflow gives our finance team one place to review mismatches and supporting records. We can trace an exception back to its source and decide what needs attention.
Henry WilsonFinance Director at Ashford Distribution
The team took time to understand how our staff work between appointments. The resulting system brings scheduling and client information together without making the day more complicated.
Amelia FosterHead of Operations at Meadowcrest Care
We had outgrown the spreadsheets that held our pricing rules. Backendz helped turn that knowledge into a quoting tool we can maintain and explain to new colleagues.
George EvansManaging Director at Stonefield Fabrication
We could review working features throughout the build and give specific feedback. That made it easier to keep the product focused on the people using it.
Isabel MorganProduct Director at Brightpath Learning
Connecting our sales and inventory systems was the priority. The integration gives our team a clearer view of updates and a practical way to investigate records that need review.
Jack HarrisonTechnology Manager at Westbrook Retail
Our field team needed access to job details away from the office. The mobile workflow keeps the relevant information close at hand and gives the office a clearer view of progress.
Grace PhillipsOperations Lead at Alderway Field Services
The cloud work started with understanding our existing systems and dependencies. The team documented the setup and gave us a clearer basis for monitoring and ongoing maintenance.
Oscar BennettIT Director at Brookvale Manufacturing
We wanted a client portal that reflected how we deliver our services. Backendz brought documents, requests and progress updates into a straightforward experience for clients and staff.
Lily ThompsonCommercial Director at Willowbank Consulting
The engineers worked alongside our team and explained their decisions clearly. Code reviews and practical documentation helped us stay involved throughout delivery.
Freddie ClarkeHead of Engineering at Redwood Energy Services
Our teams were entering the same information into several tools. Backendz mapped the process with us and built a more connected workflow with clear review points.
Alice CooperBusiness Systems Manager at Fairhaven Property Group
Operations manager holding a tablet in a bright logistics officeFreight operator · 14 depots
We wanted answers our team could check against the original document. Having the relevant clause beside the response makes the assistant useful when reviewing policies and contracts.
Emma CollinsHead of Business Operations at Clearbrook Advisory
Our rental journey had to work for both vehicle owners and travellers. Backendz brought listings, availability and bookings together into a platform that feels straightforward to use.
Sophie BennettCo-founder at Roamway Rentals
A single headcount does not tell us where congestion is developing. The zone-based view gives our team a clearer picture of how people are moving and where attention may be needed.
Olivia ReedVenue Operations Director at Cedarhall Events
Tender preparation involves gathering evidence and getting the right people to review each section. Backendz brought those steps into one workspace, with drafts our team can check and approve.
William ParkerBid Manager at Westhaven Technical Services
Our estimating process needed to reflect how we actually price work. Backendz took time to understand the inputs and rules, then built a quoting journey our team could review and refine.
Thomas MitchellManaging Director at Ridgewell Roofing & Cladding
The team took time to understand how our staff work between appointments. The resulting system brings scheduling and client information together without making the day more complicated.
Amelia FosterHead of Operations at Meadowcrest Care
We could review working features throughout the build and give specific feedback. That made it easier to keep the product focused on the people using it.
Isabel MorganProduct Director at Brightpath Learning
Our field team needed access to job details away from the office. The mobile workflow keeps the relevant information close at hand and gives the office a clearer view of progress.
Grace PhillipsOperations Lead at Alderway Field Services
We wanted a client portal that reflected how we deliver our services. Backendz brought documents, requests and progress updates into a straightforward experience for clients and staff.
Lily ThompsonCommercial Director at Willowbank Consulting
Our teams were entering the same information into several tools. Backendz mapped the process with us and built a more connected workflow with clear review points.
Alice CooperBusiness Systems Manager at Fairhaven Property Group
We needed scheduling, availability and shift changes in one place. Backendz shaped the system around the way our operations team works and stayed involved after launch to help us refine it.
James CarterOperations Director at Northbridge Facilities

Ask for references and we will put you on a call with the team that runs the system — not a case study PDF.

References available on request

We wanted a practical way to review PPE and safety-zone events using our existing cameras. The team focused on the situations our site managers need to investigate and made the footage easier to review.
Daniel BrooksSite Operations Manager at Oakmere Construction
The priority was a counting workflow our warehouse team could use during a normal shift. Backendz connected image-based counts with the records we already use and made discrepancies easier to review.
Michael TurnerWarehouse Manager at Harbourline Logistics
Our information was spread across several operational systems. Backendz designed a clearer way to ask questions, inspect the supporting evidence and keep approval with our team before an action is taken.
Charlotte HayesChief Operating Officer at Elmbridge Services Group
The reconciliation workflow gives our finance team one place to review mismatches and supporting records. We can trace an exception back to its source and decide what needs attention.
Henry WilsonFinance Director at Ashford Distribution
We had outgrown the spreadsheets that held our pricing rules. Backendz helped turn that knowledge into a quoting tool we can maintain and explain to new colleagues.
George EvansManaging Director at Stonefield Fabrication
Connecting our sales and inventory systems was the priority. The integration gives our team a clearer view of updates and a practical way to investigate records that need review.
Jack HarrisonTechnology Manager at Westbrook Retail
The cloud work started with understanding our existing systems and dependencies. The team documented the setup and gave us a clearer basis for monitoring and ongoing maintenance.
Oscar BennettIT Director at Brookvale Manufacturing
The engineers worked alongside our team and explained their decisions clearly. Code reviews and practical documentation helped us stay involved throughout delivery.
Freddie ClarkeHead of Engineering at Redwood Energy Services

Why Backendz

5 yrs

In production

Ops CopilotTender Response DrafterPolicy & Contract AssistantPallet CountingConstruction Site PPE & Safety MonitoringCrowd Density MonitoringDigital Security PlannerVirtual EstimatorJoblogyPamacraftsRollBnBVenus AestheticsShiftTrackerFreight DispatchInvoice Reconciliation AIChilled TraceabilitySteel Quoting EngineFactory Floor AppFleet Driver App

We quote fixed and we hold it

2

Platforms run in-house

AI SaaS platformsAI mobile appsGenerative AI productsAI-native workflowsMulti-tenant architectureSubscriptions & billingUser managementAdmin panels
Cloud Strategy & ArchitectureCloud MigrationCustom ERP DevelopmentInfrastructure ModernisationCloud EngineeringERP ImplementationCloudOpsERP IntegrationDevOpsSupport & Managed Cloud ServicesERP Customisation & ModulesCloud Cost OptimisationERP Data MigrationCloud Security & ComplianceAI & Edge InfrastructureERP Support & OptimisationSaaS Stack AuditCustom CRM DevelopmentCustom HR & Workforce ManagementCustom Job & Field Service ManagementCustom Client Portals & BookingSaaS Data Migration & ExitAI Proof of Concept & MVP
Usage limitsAI cost controlProduct analyticsUX designPrototypingMVP buildsScaling & DevOpsPost-launch support
AI Agent DevelopmentCustom AI Assistants & ChatbotsGenerative AIAI Workflow AutomationNatural language processingCustom Software DevelopmentComputer Vision DevelopmentWeb App DevelopmentMobile App DevelopmentAI Video Analytics for CCTVProduct DevelopmentMVP DevelopmentUX/UI DesignApplication ModernisationSoftware Testing & QAMachine Learning & Predictive AnalyticsERP & operationsAI Product DevelopmentData & cloudProduct & designAutomation & integrationsSupport & operations

45

Services, one team

An engineer at work on a production system

Senior engineers, not account managers

24/7 production support and monitoring

Bring us the part of the business that still runs on workarounds

FAQ

The things people ask before they commit.

Still have questions?

Ask it on the call. We would rather answer an awkward question early than discover it in month three.

Book a call
What is AI product development?

AI product development is designing and building software where AI is the core of what the product does, not an add-on feature. It covers the AI itself plus everything around it: user experience, accounts, billing, security, cost control and the infrastructure to scale.

How much does it cost to build an AI product?

Cost depends on scope, platforms and how complex the AI is. A focused AI MVP costs far less than a full platform, and validating the AI core first reduces the risk of overspending. Backendz gives a fixed-scope estimate after product discovery.

How long does it take to build an AI MVP?

Most AI MVPs take 8 to 16 weeks from discovery to launch, depending on scope, integrations and whether web and mobile are both needed. Testing the AI core early keeps the timeline predictable.

Who owns the code and intellectual property?

You do. On client product builds, Backendz transfers ownership of the code and product IP to the client under the contract.

Can you help a non-technical founder?

Yes. Backendz works as the founder's technical partner, covering product scoping, design, engineering, AI and hosting, and explains technical decisions in plain language so the founder stays in control.

How do you control AI running costs in a product?

We choose the right model for each task, reuse results where possible, set usage limits and monitor cost per user. This keeps AI costs predictable and protects margins as the product grows.