We run our own products
We designed, built and operate SaaS platforms such as MyComply, so we make product decisions like owners, not contractors.
Backendz is the product team for founders and companies building software to sell: SaaS platforms, B2B tools and apps. Strategy, design and engineering in one team that has built and runs products of its own.
Or see how we engage first — four shapes, no sales call required.
No more agencies that build what you said instead of what your customers need
Stop stitching together freelancers who never meet each other
Forget a first version that has to be thrown away to scale
Done with billing, tenants and permissions bolted on as an afterthought
Skip a roadmap driven by whoever shouted loudest last week
Say bye to a product team you have to manage line by line
We designed, built and operate SaaS platforms such as MyComply, so we make product decisions like owners, not contractors.
Tenants, roles, billing, white-labelling and platform admin are designed in, not retrofitted.
We challenge scope, cut what doesn't earn its place and focus on what gets customers paying.
Product, design, engineering and DevOps that stay with the product as it grows.

Most enquiries land in one of these. If yours does not, say so on the call — we would rather shape the engagement than sell you the nearest shape we have.
Typical timeline: 3–4 weeks for discovery
Best for: founders and new product lines
Best for: funded founders with a validated idea
Best for: products winning bigger customers
Best for: companies without an in-house engineering team
Every card is a build we shipped and still support. Open one for the decisions behind it.
What falls inside this service. Nothing here is an upsell discovered later.
We define the customer, the problem, the pricing model and what version one must prove.




Operations directors, CTOs and plant managers — the ones still using the system a year after the invoice cleared.
Freight operator · 14 depots
Freight operator · 14 depotsWe wanted answers our team could check against the original document. Having the relevant clause beside the response makes the assistant useful when reviewing policies and contracts.
Our rental journey had to work for both vehicle owners and travellers. Backendz brought listings, availability and bookings together into a platform that feels straightforward to use.
A single headcount does not tell us where congestion is developing. The zone-based view gives our team a clearer picture of how people are moving and where attention may be needed.
Tender preparation involves gathering evidence and getting the right people to review each section. Backendz brought those steps into one workspace, with drafts our team can check and approve.
Our estimating process needed to reflect how we actually price work. Backendz took time to understand the inputs and rules, then built a quoting journey our team could review and refine.
Thomas MitchellManaging Director at Ridgewell Roofing & CladdingThe team took time to understand how our staff work between appointments. The resulting system brings scheduling and client information together without making the day more complicated.
We could review working features throughout the build and give specific feedback. That made it easier to keep the product focused on the people using it.
Our field team needed access to job details away from the office. The mobile workflow keeps the relevant information close at hand and gives the office a clearer view of progress.
We wanted a client portal that reflected how we deliver our services. Backendz brought documents, requests and progress updates into a straightforward experience for clients and staff.
Our teams were entering the same information into several tools. Backendz mapped the process with us and built a more connected workflow with clear review points.
We needed scheduling, availability and shift changes in one place. Backendz shaped the system around the way our operations team works and stayed involved after launch to help us refine it.
Ask for references and we will put you on a call with the team that runs the system — not a case study PDF.
References available on request
We wanted a practical way to review PPE and safety-zone events using our existing cameras. The team focused on the situations our site managers need to investigate and made the footage easier to review.
The priority was a counting workflow our warehouse team could use during a normal shift. Backendz connected image-based counts with the records we already use and made discrepancies easier to review.
Our information was spread across several operational systems. Backendz designed a clearer way to ask questions, inspect the supporting evidence and keep approval with our team before an action is taken.
The reconciliation workflow gives our finance team one place to review mismatches and supporting records. We can trace an exception back to its source and decide what needs attention.
We had outgrown the spreadsheets that held our pricing rules. Backendz helped turn that knowledge into a quoting tool we can maintain and explain to new colleagues.
Connecting our sales and inventory systems was the priority. The integration gives our team a clearer view of updates and a practical way to investigate records that need review.
The cloud work started with understanding our existing systems and dependencies. The team documented the setup and gave us a clearer basis for monitoring and ongoing maintenance.
The engineers worked alongside our team and explained their decisions clearly. Code reviews and practical documentation helped us stay involved throughout delivery.
5 yrs
In production
We quote fixed and we hold it

2
Platforms run in-house
45
Services, one team

Senior engineers, not account managers

24/7 production support and monitoring
The things people ask before they commit.
Ask it on the call. We would rather answer an awkward question early than discover it in month three.
Book a callSoftware product development is creating software that a company sells or offers to its own customers, such as a SaaS platform or an app, rather than software for internal use. It covers product strategy, design, engineering, launch and ongoing improvement based on how customers use the product.
Custom software is built for one business's internal use. Product development builds software for many customers, so it needs extra foundations: multi-tenancy, subscriptions, onboarding, admin tools and a roadmap driven by market feedback.
Cost depends on the scope of version one and how many platforms it runs on. A focused first release costs far less than a full platform, and a discovery phase sets a fixed scope and price before the build.
Discovery typically takes 3 to 4 weeks, and a first release 3 to 6 months depending on scope. An MVP can be faster if the goal is to test the market first.
Yes. Backendz acts as the technical partner, covering product decisions, design, engineering and hosting, and explains trade-offs in plain language so the founder stays in control of the product.
You do. On client product builds, Backendz transfers ownership of the code and intellectual property to the client under the contract.